MISSION
LOGICAL MANAGEMENT PRINCIPLES
EXTRAS TO TEXTBOOKS AUTHOR (EXAMPLES, TESTS, ...)
ENTREPRENEURIAL MARKETING EXAMPLES
AUDIT (NL):TEST UW BEDRIJF
AUDIT (E):TEST YOUR COMPANY

Does your company rely upon "entrepreneurial" marketing principles or is it still using "traditional" marketing?

Main idea of entrepreneurial marketing:
Trying to use marketing as a tool for shaping and controlling the future, making your business less dependent on uncertain predictions.
 
Download the Excel file and do this small test to know your company's position.